ROMEO & JULIET
  • ROMEO & JULIET
    Branding
  • Art Direction, Design and Illustration by Maider Mendaza
HOTEL ROOM

Privacy, the right to the private space,
a space that each one of us chooses
and, therefore, identifies us, has become anonymity in our mass society.
The anonymity E. Hopper shows to us. The anonymity of a face with no profile, of a lonely scattering figure in the middle of urban scenarios of abandoned gas stations or hotel rooms. We have transfered the city to the traveler,
the person who walks by places of ephemeral or lasting transit. And in such a never-ending movement, identity has been consigned to oblivion.

Bearing this loss of identity in mind, under the supremacy of canons that bomb us from advertisements everywhere telling us about the "perfect lady", the reflection on the gap that the feminine dichotomy of Eros and Thanatos represents is totally relevant.

This fight between two poles leads the following photographies. Starting from non-places, hotel rooms, where privacy, loneliness and anonymity meet, a search of the lost identity is offered, by means of scenes built up as "tableaux vivants", where images are simulacra of life.

The protagonist, unable to create a real bound either with spaces or with people, believes this simulacrum is the only way she can think of to meet again with herself...
ROMEO & JULIET

In the narrow and lively streets of Barcelona's Gracia neighborhood, we find Romeo & Juliet store. Its owners, Mercè and Ignasi, just adore garments made with care, unique and exclusive, that they release to the world from their small good taste oasis. Handmade items and textures were the basis for this work that conveys love for a different way of understanding fashion, where handicrafts and modernity come together. Is that an impossible love? The drawing of Romeo and her beloved Juliet illustrates the answer.
Fields
Design, Illustration
Date
2011