MAILING PINC'11
- BIRD IN A HAND
Rural Minimalism - Art Direction, Design and Photography by Maider Mendaza




HOTEL ROOM
Privacy, the right to the private space,
a space that each one of us chooses
and, therefore, identifies us, has become anonymity in our mass society.
The anonymity E. Hopper shows to us. The anonymity of a face with no profile, of a lonely scattering figure in the middle of urban scenarios of abandoned gas stations or hotel rooms. We have transfered the city to the traveler,
the person who walks by places of ephemeral or lasting transit. And in such a never-ending movement, identity has been consigned to oblivion.
Bearing this loss of identity in mind, under the supremacy of canons that bomb us from advertisements everywhere telling us about the "perfect lady", the reflection on the gap that the feminine dichotomy of Eros and Thanatos represents is totally relevant.
This fight between two poles leads the following photographies. Starting from non-places, hotel rooms, where privacy, loneliness and anonymity meet, a search of the lost identity is offered, by means of scenes built up as "tableaux vivants", where images are simulacra of life.
The protagonist, unable to create a real bound either with spaces or with people, believes this simulacrum is the only way she can think of to meet again with herself...
Privacy, the right to the private space,
a space that each one of us chooses
and, therefore, identifies us, has become anonymity in our mass society.
The anonymity E. Hopper shows to us. The anonymity of a face with no profile, of a lonely scattering figure in the middle of urban scenarios of abandoned gas stations or hotel rooms. We have transfered the city to the traveler,
the person who walks by places of ephemeral or lasting transit. And in such a never-ending movement, identity has been consigned to oblivion.
Bearing this loss of identity in mind, under the supremacy of canons that bomb us from advertisements everywhere telling us about the "perfect lady", the reflection on the gap that the feminine dichotomy of Eros and Thanatos represents is totally relevant.
This fight between two poles leads the following photographies. Starting from non-places, hotel rooms, where privacy, loneliness and anonymity meet, a search of the lost identity is offered, by means of scenes built up as "tableaux vivants", where images are simulacra of life.
The protagonist, unable to create a real bound either with spaces or with people, believes this simulacrum is the only way she can think of to meet again with herself...
BIRD IN HAND
Pinc introduces a new collection, "Bird in hand". This time the references and starting points lead us to a rural setting with earth colors, natural fabrics and the simplicity, free from ornaments, in the manner of Sten, Sorgh or Vermeer's paintings and reproductions. Out of this atmosphere, along with angle-cut and minimalist shapes, the concept of Rural Minimalism arises. Now I know where to start from: Patchwork, Mondrian and Kliun. And voilá!
Pinc introduces a new collection, "Bird in hand". This time the references and starting points lead us to a rural setting with earth colors, natural fabrics and the simplicity, free from ornaments, in the manner of Sten, Sorgh or Vermeer's paintings and reproductions. Out of this atmosphere, along with angle-cut and minimalist shapes, the concept of Rural Minimalism arises. Now I know where to start from: Patchwork, Mondrian and Kliun. And voilá!
Fields
Art Direction, Design, Photography
Date
2011
Twitter
Twitter
Other Projects
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UMAMI
UMAMI
Umami is a Barcelona based multidisciplinary creative studio just founded in 2011 focused on comunication design, social branding consultancy and experimental media projects. They asked me to develop their visual identity and, reading the name “Umami”, I started thinking about the greatest pleasures in life, knowing that they are what people say you cannot do, so seven are my starting point. 2011 Art Direction, Design, Branding -
CELEBRITIES
CELEBRITIES
Celebrities is a selection of portraits that I have been publising since 2006 2011 Photography, Photojournalism -
ROMÁN
MIAU!
Roman is a Catalan musician living in Barcelona that writes avant-garde and psychedelic songs with an eclectic but harmonic sound. In this new album the challenge was to be more intimate and to appeal to the animal we all have inside. Let's go for it! 2011 Design, Photography -
BRANDING MAIDER MENDAZA
MAIDER MENDAZA' LOGO
The first thing I asked myself was What do I want to tell about myself in my logo? After a brainstorm of questions and answers, this was the result: a tribute to my cat. 2011 Branding, Design -
MANUAL DE LA FEMINIDAD
MANUAL OF FEMINITY
Coming soon! 2011 Photography, Fine Arts -
FACEOLOGY
FACEOLOGY
Full-face, from the side or three quarters, our faces speak through their angles, turn us into saints or excommunicate us as sinners. Beyond beauty, our faces scar us for life with our identities. After all, a name is nothing until we associate it with a face. People say the face is the mirror of the soul, let's see if that is true. 2011 Photography, Photojournalism -
GRANDVALIRA
GRANDVALIRA
Working at *Mr. John Sample/ *S,C,P,F I had the chance to work in the development of the creative concept and the brand image of Grandvalira. After several never-ending meetings and many many hours in front of the computer, this was the result. 2011 Design, Marketing -
PINC'10
JUST BLACK
Well, you wonder why I always dress in black,
Why you never see bright colors on my back,
And why does my appearance seem to have a somber tone.
Well, there's a reason for the things that I have on...
“Men in black” Johnny Cash 2011 Photography, Fashion -
LULA & LOU ¡Arriba la birra!
HAIL TO THE BEER
Lula & Lou is a photography project focused on the field of commercial still life that I created with Adrià Rosell. Our aim is to generate an alternative to traditional still life and to create our own discourse in this field, while looking for new aesthetic and conceptual paths. "Hail to the beer" is the first of a series of still lifes with which we have eased our thirst for photography and other things. 2011 Photography, Still Life Photography -
LULA & LOU
LULA & LOU
Lula & Lou is a photographic studio focused on the field of commercial still life. Its creators, two emerging photographers living in Barcelona, take over the alter-egos of these 8-year-old twins whose favorite game is photography. In order to create their image I found inspiration in the old postcards I've been collecting in the markets of all the cities I've visited. Each new production by these pair of terrible children is signed by an appropriation image specially designed for the occasion. 2011 Art Direction, Photo Manipulation -
THE ABSENTS
THE ABSENTS
Instead of the crucial moment or the eloquent gesture,
I try to capture the peace of a diorama, an affected, petrified reality. Starting from a rereading of the concept of tableau vivant, I put bodies in private spaces on stage, where I impose immobility upon them as an interpretation method.
In this constructed reality, bodies suggest a movement, an action that is fixed, slowed down. The present moment is sacrificed by preferring the constructed image to the original, the suggested action to the real one. Being half-way between intention and effect. A space where, in spite of the privacy, nobody plays the role of themselves, where nobody displays anything that is not already obvious. This is the triumph of falseness, of appearance, where time expands itself for the personal pleasure of the observer, within a society where movement and speed are in its core. But far from a first reading related to pictorialism only, I try to show
a reality that is reluctant to empathy, to the obvious and the immediate. Apathy as a critical attitude as opposed to the systematic use of the image of contemporary young people as driving forces of desire and as advertising containers, always ready for the delight of older generations. "Be cool, show no emotions", Lou Reed said to his audience live in Take no prisoners, "emotionless" was the way Cindy Sherman would describe her Film stills, Jarmush's cinema, the models shown by Vanesa Beecroft, the teenagers in front of Rineke Dijkstra... A photogenic emptiness, no doubt, but also an act of resistance against the vulgarity of the picture that speaks a thousand words, borrowing what we have already learned from other photographs or in front of the TV. 2011 Photography, Fine Arts -
JORDI MARANGES LP
JORDI MARANGES
I had the opportunity to work along with the designer Judy Kaufmann in Jordi Maranges' last LP, "El Hipnotizador". A real baroque album, full of individual mythologies and bizarre arrangements, Jordi lead us to a masks' carousel that, contrary to what we might expect, became an intimate and plain image. 2011 Photography -
CAN YOU LOVE ME EVEN THOUGH...? Art Exhibition
CAN YOU LOVE ME EVEN THOUGH...?
Sonsoles Lozano, by then editor and chief editor of Scartissue magazine, acted as a curator and organized a meeting with a small group of artists from different disciplines. In this meeting she asked us to create an ad hoc work for an exhibition that took place in Berlin some time later. The topic: "Can you love me even though....?" My answer: "If getting burned is your favorite part of playing with fire, then come back". 2011 Photography, Fine Arts -
AUDIOZENTRALE
AUDIOZENTRALE
Audiozentrale comes up as a project on the initiative of its Chilean creator Camilo Garrido from a desire to become known in Spain. With this purpose, he gathered a team in which we all enjoyed the experience of trying to shape and create an image for his electronic symphonies.
Pedro Gonçalves: Visual Art Director
Sonja Müller-Salget: Art & Music Marketing
Bernat Sobrebals: Stylist
Maider Mendaza: Photography 2011 Photography -
BAC! Pandora's 2009 Art Exhibition
HOTEL ROOM
Privacy, the right to the private space, a space that each
one of us chooses and, therefore, identifies us, has become anonymity in our mass society. The anonymity E. Hopper shows to us. The anonymity of a face with no profile, of a lonely scattering figure in the middle of urban scenarios of abandoned gas stations or hotel rooms. We have transfered the city to the traveler, the person who walks by places of ephemeral or lasting transit. And in such a never-ending movement, identity has been consigned to oblivion. Bearing this loss of identity in mind, under the supremacy of canons that bomb us from advertisements everywhere telling us about the "perfect lady", the reflection on the gap that the feminine dichotomy of Eros and Thanatos represents is totally relevant. This fight between two poles leads the following photographies. Starting from non-places, hotel rooms, where privacy, loneliness and anonymity meet, a search of the lost identity is offered, by means of scenes built up as "tableaux vivants", where images are simulacra
of life.
The protagonist, unable to create a real bound either with spaces or with people, believes this simulacrum is the only way she can think of to meet again with herself... 2011 Photography, Fine Arts -
PINC
PINC
Ana Tichy is a young and promising designer from Barcelona. Her work, that can be purchased in several stores in the city, is somewhere in the elusive border that splits strength from lightness, hardness from fragility. I used iron as the basic source of inspiration for her image. Both rigid and malleable, a metaphor for contemporaneity, iron turned out perfectly suitable to play with. 2011 Typography, Branding -
FRITTER by GORI de PALMA
FRITTER by GORI DE PALMA
Gori de Palma is one of the young designers with greatest scope and acknowledgement in Spain. His creations, always sober, play with provocation from the first to the last cut. Here, working together with Fritter, he places us in the paradigm of the beginnings of women's liberation, in the 1920's. Black and white, volumes, angles so close to Russian Constructivism, and woman as a symbol of both strength and style. 2011 Photography, Fashion -
HOJEANDO Exhibition for BaseMOTION
BASE MOTION
Created for BaseMOTION with photographers Adrià Rosell and Ana Madrid. Projection for artist books exhibition in Alexandria. Fragile or exceptional pieces that couldn't be manipulated by the public were shown on a giant screen. 2011 Photography -
ROMEO & JULIET
ROMEO & JULIET
In the narrow and lively streets of Barcelona's Gracia neighborhood, we find Romeo & Juliet store. Its owners, Mercè and Ignasi, just adore garments made with care, unique and exclusive, that they release to the world from their small good taste oasis. Handmade items and textures were the basis for this work that conveys love for a different way of understanding fashion, where handicrafts and modernity come together. Is that an impossible love? The drawing of Romeo and her beloved Juliet illustrates the answer. 2011 Design, Illustration -
FROM ASHES TO MARS
FROM ASHES TO MARS
This time the concept for the catalog of Pinc's collection was "From ashes to mars". So we decided to generate a nightly atmosphere where deep blue tones melt in the deepest darkness. Mars appears with flowers, both from the pattern of the pieces and from the projections, trying to create a parallel unknown reality, that takes us on a trip to the lands of imagination. 2011 Photography, Fashion -
SMASH T-SHIRT
SMASH
I had the opportunity of participating in a limited edition of
T-shirts for Smash brand. The motives I designed are based upon the work of the artist Marianne Brandt, whose work fascinated me a couple of years ago during a visit to Berlin. For the collages, I used a potpourri of images taken from 1920's magazines and I mixed them with today images and illustrations made by myself. 2011 Art Direction, Illustration
