MAILING PINC'11
  • BIRD IN A HAND
    Rural Minimalism
  • Art Direction, Design and Photography by Maider Mendaza
HOTEL ROOM

Privacy, the right to the private space,
a space that each one of us chooses
and, therefore, identifies us, has become anonymity in our mass society.
The anonymity E. Hopper shows to us. The anonymity of a face with no profile, of a lonely scattering figure in the middle of urban scenarios of abandoned gas stations or hotel rooms. We have transfered the city to the traveler,
the person who walks by places of ephemeral or lasting transit. And in such a never-ending movement, identity has been consigned to oblivion.

Bearing this loss of identity in mind, under the supremacy of canons that bomb us from advertisements everywhere telling us about the "perfect lady", the reflection on the gap that the feminine dichotomy of Eros and Thanatos represents is totally relevant.

This fight between two poles leads the following photographies. Starting from non-places, hotel rooms, where privacy, loneliness and anonymity meet, a search of the lost identity is offered, by means of scenes built up as "tableaux vivants", where images are simulacra of life.

The protagonist, unable to create a real bound either with spaces or with people, believes this simulacrum is the only way she can think of to meet again with herself...
BIRD IN HAND

Pinc introduces a new collection, "Bird in hand". This time the references and starting points lead us to a rural setting with earth colors, natural fabrics and the simplicity, free from ornaments, in the manner of Sten, Sorgh or Vermeer's paintings and reproductions. Out of this atmosphere, along with angle-cut and minimalist shapes, the concept of Rural Minimalism arises. Now I know where to start from: Patchwork, Mondrian and Kliun. And voilá!
Fields
Art Direction, Design, Photography
Date
2011